Graphic Design Tips – For Churches On A Budget

I’m not a professional designer by any stretch of the imagination. Calling myself an amateur designer is probably an overly generous designation. This article is by an amateur for amateurs.

So why would an amateur write about anything: Because most churches simply can’t afford to hire out every little design project needed. Churches are fueled by passionate well-meaning amateurs who do their very best on a shoestring budget.

Not every church is blessed with a member well versed in graphic design. Meaning, someone is forced to wade into the murky confusing waters of amateur graphic design. If that person is you (or you know someone who fits that description), stick around (or pass this along) because listed below are several free resources that will make your (or their) life a lot easier. And as a bonus, the finished projects will be substantially more astatically pleasing than copy and paste clip art collections.

One caveat, amateur designers need to know their limitations. Many projects require more expensive computer software and/or skills then we possess. For those situations, you should bite the bullet and pay someone who really knows what they’re doing. For example, it’s probably best to have a professional design your church logo.

If your church isn’t connected to a good designer I highly recommend Joy Mills at Savvy Design Solutions. SDS is Apostolic owned and operated. The prices are reasonable, the work is completed promptly, and the finished product always exceeds expectations.

Social media has made the need for basic graphic design skills more necessary than ever. As I’ve written in the past, churches should do their best to have a presentable online presence. However, the general rule of thumb is that it’s better to have no online presence than a tacky online presence. Also, bulletins, flyers (digital and printed), sermon slides, announcements, and much more are often made much nicer with a few minor tips. And most of those things work best by starting with a high-resolution image for the background (if you don’t know what resolution means familiarize yourself with it here).

Image Resources 

You may have noticed that stock images aren’t cheap and media resource memberships are pricey too. Listed below are five websites that provide free high-resolution stock images.

  1. www.creationswap.com

Creationswap.com used to be 100% free. Recently they added a subscription package that unlocks every resource. However, they still have free images, videos, and motion graphics available for download.

  1. www.pixabay.com

Pixaabay.com is probably the most popular of all the free stock image sites. It’s now integrated into many of the popular design apps listed below.

  1. www.unsplash.com

Fewer people seem familiar with Unsplash.com. Probably because its collection is smaller than Pixabay.com. But they provide a beautiful and unique selection of free images.

  1. www.freerangestock.com

Freerangestick.com is one of the most practical free image sites out there. It’s less artsy than the others, which is nice for bulletin and announcement projects.

  1. www.stockvault.net

Stockvault.net is my least favorite of the five listed here. But it has been useful on occasions so it made the list.

Font Resources

Regardless of the computer program, you’ll add more oomph to your project by having great font options. The standard fonts pre-loaded in most software programs are pretty boring. Choosing the right font can make even a simple black and white flyer pop. Thankfully, the internet has made downloading free font varieties super easy. It’s a little overwhelming at first because there are so many neat fonts to choose from. But take heart, once you download a new font it will show up in your programs font window automatically. Over time, you’ll have tons of neat choices right at your fingertips. Below are three great free font resources that every designer should have bookmarked for quick reference. Oh, and they add new fonts regularly so check back from time to time.

  1. www.dafont.com
  2. www.urbanfonts.com
  3. www.fontspace.com

Video, Graphics & Slideshow Resources

These next two websites are also available as apps on your tablet or smartphone.

  1. www.canva.com

Canva.com is completely free but priceless for the inexperienced designer. Basically, Canva.com provides free design templates for a wide range of projects. There are free customizable design templates for social media posts (literally all social media outlets), business cards, flyers, postcards, invitations, letterhead, programs, bulletins, and email headers. Or, if you know the necessary dimensions of your design there is a custom dimension option available too.

Unlike other competing free design sites, Canva.com allows you to upload your own graphics (like a church logo) and pictures to use within your project. It’s very user-friendly and they help take a lot of the guesswork out of the equation for amateurs like me. Also, they save all your projects and uploads for future reference.

One negative about this resource; there is a free Canva app available for download (Apple and Android), but you lose a lot of features in the app. The website itself is much better than the app.

  1. www.adobespark.com

Adobe Spark is a terrific resource for churches. The website is great but the app is even better (especially on a tablet). Among other great features, Adobe Spark allows you to create cool videos very quickly. It has integrated templates, fonts, and instrumental music. You can use it to create announcements, slideshows, tutorials, or even teach an illustrated lesson. It’s easy and fun to use. Plus, it stores all your past projects for you in their server saving you lots of space on your computer or devices.

App Resources for Phones & Tablets

For quick projects like social media announcements, sermon slides, or blog titles apps are time savers. But sorting through all the apps can really get annoying. In my humble opinion, below are the top ten must-have apps for anyone involved in church media design.

  1. Typorama is the absolute best text on photo editor, typography maker for the iPhone and iPad (sorry Android people it’s only available for Apple users). It is by far the easiest to use without sacrificing features. One of my favorite things about this app is the integrated ability to add tasteful overlays (like bursts of color or light leaks) to any image. Often, I will edit an image in Typorama, save it to my photos, and cycle the newly saved image back through Typorama a second (and sometimes a third time) adding new touches each time.
  2. WordSwag is very similar to Typorama only with fewer features. Even still, WordSwag is a must have app.
  3. Word Dream another app in the typography, photo editor family. I find it’s font choices a little too outrageous most of the time. Word Dream does have a superior filter selection than the others. Sometimes I will create a graphic in Typorama, save it to photos, and add a filter in the Word Dream app.
  4. Tangent advertises itself as an app that helps you easily turn your photos or graphics into one-of-a-kind works of art. But it’s also great for quickly adding a custom look to sermon slides, announcements, or social media posts right from your phone or tablet.
  5. Back Eraser allows you to literally erase the background right off any given picture. By erasing the background off, for example, a guest minister you can layer the image over another image and give a more professional look. There are several apps designed to erase unwanted backgrounds off of images. This one is the most user-friendly I’ve found so far. Warning, you’ll want a stylus for best results when using this app. Also, remember to save the image as “transparent” or your finished product will have a white background.
  6. Photoshop Mix is a powerful free app from the famed Adobe ecosystem. It can do many things but I use it primarily for layering images. For example, I’ll often use the Back Eraser app to remove unwanted background from a person and use Photoshop Mix to merge that image with a new announcement image created in Typorama.
  7. Pixlr is deservedly the most popular photo editing app across all device platforms. But it can be used for more than just editing selfies. If you create an announcement in Typorama (or anywhere else) you can add a neat filter to it in Pixlr for added color or texture.
  8. Aviary is just like Pixlr with fewer bells and whistles and a few different filter options.
  9. Dropbox is a cloud storage service that still provides free service up to a certain point (depending on how many gigs of storage you need). If you are creating things on your devices it really becomes important to save them to the cloud for quick access from all your other devices. Also, it keeps the storage on your phone and tablet from clogging up. Dropbox gives you the ability to share specified folders with other users so you don’t have to email files or pass them around on a thumb drive. Dropbox has a lot of great competitors to choose from but it just happens to be my cloud storage service of choice.
  10. Evernote is one of the most personally helpful services in my tech arsenal. Simply stated, after downloading Evernote on your computer, cell phone, and/or tablet you can write a note and it will be saved to each of those devices for future reference. In the bad old days, I would write something in iPhone’s notebook and wish I could magically make it appear on my desktop. Evernote does just that. You can save images, pictures, videos, websites, and written notes in Evernote. All these can be organized by topic and even favorited for quick reference. Most of my sermons begin as seeds of prayerful thought quickly jotted into Evernote to be revisited later.

I hope you found something helpful in this post. I’m sure the mega professionals quit reading a long time ago. Probably right after the word “amateur”. For those of you that stuck around, you might think some of these resources sound complicated or difficult to use. And they might be at first, but if you will play around with them it will become easier and easier. As you work, often with little to no thanks or remuneration, remember whatever you do for Christ is not in vain (1 Corinthians 15:58).

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